![]() Gennette has said repeatedly since embarking on the Toys R Us partnership that Macy’s believes that although a lot of toy sales shifted to the big three toy sellers - Walmart WMT, Target, and Amazon AMZN - after the demise of the old Toys R Us, that there still is a billion dollar’s worth of toy opportunity up for grabs. James Zahn, editor-in-chief of The Toy Book, said he has been hearing that the stores that opened the new toy departments earlier are already seeing a lift in sales in adjacent departments, such as kids clothing. While the official launch of the in-store shops didn’t take place until last week, Macy’s has been setting up the toy displays for several months, and the cross-shopping boost also appears to be occurring in stores in the same way it has been happening online. In the first quarter of 2022, 87% of toy customers also cross-shopped other Macy’s categories. In the fourth quarter of 2021, 25% of Macy’s online customers who bought toys under the Toys R Us partnership were new to the Macy’s site. (Photo by Eugene Gologursky/Getty Images for Macy's, Inc.) Getty Images And don’t forget to treat the taste buds at Candy Land, Cookie Party, Scoops”R”Us or WONKA.Children playing with Play Doh at the grand opening of the Toys R Us shop at Macy's Herald Square. Are the kids a bit older? Then take them to collect stones and watch experts crack rocks at Astro Kids let their inner fashionista flourish at clothing department LittleMissMatched or get them glammed up at the Fashion Angels counter, where they can put together their own jewellery. Candy, Ice Cream & Other Cool Stuffīaby on the way or in the stroller? Then make sure to stop by Babies”R”Us. It’s more about the experience than the actual toys, although you can of course buy those as well. I have only one thing to add: these departments are all you expect them to be and more. ![]() ![]() Toys”R”Us is a huge store and as such, the names of the departments speak for themselves: Action Figures & More, Barbie Dollhouse, Electronics & Music, Games, Imaginarium (quality toys with a high learning value), LEGO Shop, Plush Pets, ROBOTGALAXY (where you can build your own robot!), Video Games & Movies and Wheels. Indeed, this is not just ‘The World’s Greatest Toy Store’, it’s also very much a playground, for young and old. And in the rare case that there’s not, you can always just sit and wait for the rest in the iconic in-store 18-meter tall Ferris wheel stare in awe at the 6-meter tall animatronic, roaring T-Rex or walk through the real-life Barbie Dollhouse. Wondering what to do with kids in New York? Whether you prefer Barbie dolls, action figures, games or candy – in this 10,220 square meters playful paradise there is something for everybody. You can find them in Macy’s New York or the American Dream Mall in New Jersey. Toys “R” Us Times Square location has closed. In New York, however, the tables are turned and you yourself will feel like a kid again in ‘The World’s Greatest Toy Store’. You probably know Toys”R”Us as the place your children drag you to, while you hide your wallet. Actually, it’s anything but your average toy store. ![]() Toys”R”Us on Times Square New York is not your average toy store. What to do in New York in February 2024.
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